The Mother of Invention.
CoziDry Creator, Emily Godson is a Mum first and foremost, and an experienced Children's wear designer. After working on global brands, her career shifted into film, and more recently into back into fashion. Raising her family has been the main priority as has been finding a solution to an age old problem... Rising Damp on a baby's chest.
The Journey to Date
Emily came up with the idea for this product when each of her three babies drooled incessantly while they were teething. She remembers her 'eureka' moment, whilst changing her baby's vest for the 100th time. She wondered why she had never thought of the idea before when she was designing kid's clothes. But of course ... she didn't have any kid's herself at the time so she could not have known the frustration and anxiety caused by the soggy damp vest on a tiny baby's chest until... she had children of her own.
Emily obtained a feasibility grant from the the Dun Laoghaire Rathdown County Enterprise Board to investigate the concept, source materials and to produce samples for the ultimate test on babies themselves.
Now, successfully road-tested by babies, and universally endorsed by a group of Irish and UK mothers the CoziDry™ products are here. CoziDry™ is an exciting new concept in babywear that builds function into fashion.
CoziDry™ products have been endorsed by 'Ask the Midwife' Nurse Helen O'Carroll RGN. RM. who has over 20 years experience working in a leading Maternity Hospital and the Community. The products have also positively reviewed by the Irish Eczema Society, a Senior Paediatric Dermatologist and a Special Care Nurse in Our Lady’s Children’s Hospital, Dublin.
The CoziDry™ range offers a new solution for drooling or positing babies who usually require bulky bibs. A lightweight built-in moisture proof liner keeps babies chest dribble dry, using the latest nano-fabric technology.
CoziDry™ products offer a new, natural alternative to cotton that is soft as silk, thermo-regulating, moisture proof and breathable, which is great news for any baby.
CoziDry™ became available through selected McCabes Pharmacy's in April 2013 (Dundrum Town Centre, Malahide and Swords Pavillions). Thanks to Aine McCabe trying the product on her own baby. Thanks Aine.
In December 2013 CoziDry™ became part of the product offering in the new look Mulligan's Pharmacy at Ardkeen in Waterford. Thanks to Kate Mulligan wishing she had the product each of her own five children!
From these small acorns we hope to grow and grow in 2016